McDonald’s UAE is committed to the quality of the products it serves at each restaurant and also maintains an active social responsibility agenda. McDonald’s UAE considers the wellbeing of customers as its top priority, as proven by the company’s commitment to the highest standards of quality and hygiene. The company has been actively working on delivering a variety of options for a balanced lifestyle and is keen on offering its customers an enjoyable eating out experience. McDonald’s UAE prides itself on being a local member of the community and has been committed to being a responsible corporate citizen since the first restaurant opened in the UAE. McDonald’s vast CSR agenda includes various sports events that promote balanced active lifestyles including the Olympic Day Run – the annual race which attracts thousands of runners every year, the Olympic Champion Kids Program which offered children the chance to experience the Olympic Games live from the event in 2008 and the Player Escort Program which has been launched twice in the UAE and offers children in the Emirates a chance of a life-time experience to fly to the FIFA World Cup venue and escort football players onto the field.